With the IT industry, gastronomy and vibrant arts scene at the core of its energised neighborhoods, you can be assured that San Francisco is wired; with social media and apps alerting travellers on where to dine, stay and play.
There's no better place to start your romance with San Francisco than at the headlands of Marin County as the fog begins to rise above the Golden Gate Bridge.
Cable Car Museum
Looking for somewhere to hang? Ride a cable car along the city's steep inclines. Also visit the Cable Car Museum at the end of the line on Mason Street.
Alcatraz Island once was home to some of the country's most infamous criminals including gangster, Alfonso Capone and Robert Stroud—the "Birdman of Alcatraz". Closed in 1969, today you can explore its cells and grounds on an audio tour. To reach the rocky island, take an Alcatraz Cruises ferry from Pier 33 at Fisherman's Wharf and make sure that you buy a return ticket.
Visit North Beach which collides at Columbus and Grant near Washington Square. The district boasts some of the city's best cafes and eateries (think Vesuvio, Enroci's, Tosca and Caffe Trieste), specialty shops, bookstores (City Lights - the hallmark of the Beat Generation). No one should miss out on a visit to Club Fugazi, home to the Beach Blanket Babylon revue.
Get cultured at the San Francisco Museum of Modern Art (SFMOMA), the Asian Art Museum, the California Academy of Sciences and the de Young Museum — a fine arts centre housed in a copper, stone and glass-clad building in Golden Gate Park.
Visit the Coit Tower to view the city panorama and exquisite murals commissioned by the Works Progress Administration (WPA) during the 1930s.
Like its nightlife, San Francisco's shopping is hardcore. You will find the most exclusive boutiques and stores around Union Square (think Macy's, Saks, Neiman Marcus and Barneys all rolled into one). A short stroll down to Market Street will place you right in the fashion arena at Westfield San Francisco, Bloomingdales and Nordstrom.
Swing to San Francisco's nighttime jazz and cocktail scene where new waves of Atlantic and Latin sounds drift through the uber establishments on Market and Mission Streets.
Enter through the Dragon's Gate at Chinatown on Grant and Bush Streets, where the bustle of San Francisco's oldest district is steaming with dim sums, medicinal herbs and exotic temples. Visit the Old Chinese Telephone Exchange and the Chinese Historical Society Museum, a mystical journey in itself.
Lauded as one of America's best dining destinations, choose your gastronomy journey to complement San Francisco's four seasons. Consider the elegant bistros of Pacific Heights (Florio), acclaimed Michelin-star dining venues (top of the pick - Benu, French Laundry, Restaurant at Meadowood and Saison) to a bucket list of cool eateries in North Beach and Mission District. Cap off the evening with a Golden Dream and panoramic views of the city at the Intercontinental Mark Hopkins' Top of the Mark.
Immerse yourself in the history of the 1906 Earthquake on a Pacific Heights walking tour and view the city's architectural heritage; its "painted ladies" on Bush Street and near Alamo Square. And if you want to leave the city with flowers in your hair, venture to Haight Ashbury, still the venerable stronghold of the 1960s' hippy culture.