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2nd May 2025
For travellers seeking a blend of ancient culture and modern marvels, Japan and South Korea deliver in spades. Our expert travel advisors, who’ve explored these countries firsthand, agree: each destination offers a distinct personality, an immersive sense of place, and experiences you simply cannot find elsewhere. From Tokyo’s neon alleyways to Seoul’s serene temples, here's what our expert Travel Associates advisors recommend for getting the most out of your visit.
Japan
Why Japan Captivates the Curious Traveller
Japan is a country where opposites don’t clash – they complement. The streets of Tokyo buzz with robotic cafés and vending machines that dispense everything from hot meals to fresh flowers. Yet, moments away, centuries-old temples quietly stand amid zen gardens and koi ponds. It’s this seamless blend of hyper-modern life and traditional elegance that defines the Japanese experience.
“Japan blends the old with the new in the most remarkable way. You can step into ancient temples and, within moments, be surrounded by the futuristic energy of cities like Tokyo, where technology and modern culture are at the forefront.”
Michael Cory-Toussaint
Toussaint and Turner Travel Associates, New Zealand.
Craftsmanship is revered here. Whether it’s the precision of sushi-making or the meditative process of a tea ceremony, there is a national respect for detail and discipline and undisputable evidence of cultural harmony.
“Then there's the natural beauty, like cherry blossoms in spring and stunning landscapes like Mount Fuj that continue to captivate travellers.”
Kylie Wright
Wright & Turner Travel Associates, New Zealand.
Our Recommended Must-Do Experiences in Japan
No trip is complete without indulging in some of the country’s more immersive local activities.
Bathe in a natural onsen in Kyoto: “The ritual of soaking in mineral-rich waters while surrounded by nature is incredibly relaxing.” Kylie Wright, Wright & Turner Travel Associates, New Zealand.
Explore Golden Gai, a hidden nightlife district in Shinjuku: “Here you'll find over 200 tiny bars, each with its own theme... whether it's retro, punk, or jazz-themed. The narrow alleyways, neon lights, and eccentric bar owners make Golden Gai a fascinating place to explore.” Kylie Wright, Wright & Turner Travel Associates, New Zealand.
Participate in a meditation class with a Buddhist Monk: “This is a truly unique cultural experience that challenges you to focus and relax your mind.” Brenda Hayward, Noller & Turner Travel Associates, QLD, Australia.
Taiko drumming class: “I add this to all my Japan itineraries. They are perfect for families as well as older clients.” Brenda Hayward, Noller & Turner Travel Associates, QLD, Australia.
South Korea
South Korea: Culture, Colour, and Coastal Beauty
South Korea, while often compared to Japan, holds its own with a unique blend of modernity and tradition. Seoul dazzles with smart urban design, cutting-edge fashion and a remarkably progressive culture. At the same time, its deep respect for history is visible in landmarks like Gyeongbokgung Palace and the tranquil Cheonggyecheon Stream.
“It was amazing to see how progressive Seoul is. The Cheonggyecheon Stream, a restored urban waterway lined with serene spaces, was a unique feature, and the historical murals on the walls give insight into days gone by.”
Kylie Atkins
Perchalla & Turner Travel Associates, SA, Australia.
Venturing beyond the capital, Busan reveals Korea’s coastal charm.
“A visit to Gumcheon Cultural Village is a must and stopping by the local museum gives a greater understanding of how the village transformed from a shanty town into one of the prettiest parts of Busan–dubbed the ‘Santorini of South Korea.’”
Kylie Atkins
Perchalla & Turner Travel Associates, SA, Australia.
Our Recommended Must-Do Experiences in South Korea
Eat at a traditional Korean BBQ: “We went to a high-end traditional Korean BBQ with a Korean who lived with me in the 1990s. It was both nostalgic and authentic and demonstrated how food is at the heart of daily life in South Korea.” Trudy Markham, Travel Associates Mt Eden, New Zealand.
Learn to make a Bibimbap: “This was such a fun and delicious experience. I was shocked to learn it was once considered a diet food, though it was huge!” Brenda Hayward, Noller & Turner Travel Associates, QLD, Australia.
Visit Jeonju: “It’s a very traditional countryside town. We walked around the village in traditional Korean Hanbok outfits, visiting all the sights and feeling like locals.” Kylie Atkins, Perchalla & Turner Travel Associates, SA, Australia.
Explore the subterranean side of Seoul: “Venture beneath the sidewalks to experience underground malls, restaurants, and access to the subway system.” Trudy Markham, Travel Associates Mt Eden, New Zealand.
What to Know Before You Go
Get a pocket WiFi or eSim
“Staying connected while you’re on the go is a game-changer. Google Maps will quickly become your best friend but if in doubt, the locals are incredibly friendly and often go out of their way to help you.”
Michael Cory-Toussaint
Toussaint and Turner Travel Associates, New Zealand.
Hire a private guide
“Invest in a private dedicated guide for at least one day, it’s seriously a game changer,”
Meaghan Wolf.
Wolf & Turner Travel Associates, VIC, Australia.
“They unlock experiences you wouldn’t find on your own and tailor the day to your interests. It’s the difference between a great day and a truly exceptional one. Their knowledge is something you won’t get just wandering on your own.”
Breanda Hayward
Noller & Turner Travel Associates, QLD, Australia.
While both countries share a reputation for safety, hospitality, and innovation, their differences offer a compelling case to explore each on its own terms. Whether you’re drawn to Japan’s meticulous tea ceremonies and ancient castles or South Korea’s vibrant city life and rich culinary culture, both destinations promise something unforgettable. As our advisors have shown, it’s not just about where you go, but it’s how you experience it.
