2027 Luxury Travel Trends

To understand where luxury travel is heading in 2027, we turned to the people planning it: our network of more than 300 expert advisors across Australia and New Zealand. Their daily conversations with clients, first-hand travels and our booking data reveal the destinations gaining momentum and what clients want from their next luxury holiday.

Following our 2026 travel trends, here are the five key shifts we’re watching for the year ahead. 

For Australian and New Zealand travellers, a long flight to Europe has always been a good reason to combine countries - France with Italy, England with Spain, and that’s just the beginning. Heading into 2027, our advisors are seeing the same approach gaining momentum in travel to Asia. 

Across our network, 22% of international bookings include more than one country. With our Australian clients, South Korea is one of our fastest-growing Asian destinations, and Japan is the country clients most often combine it with. Clients are also pairing Vietnam with Singapore, and Singapore with Thailand.

“Clients who know and love Japan are interested in what else they can experience nearby,” says Raya Jukes from Hannagan & Greive Travel Associates in New Zealand. “South Korea is a natural easy pairing - a short flight away, and the country’s design, food and cultural traditions give the holiday a different character.”  

South America is moving higher on our Australian clients’ lists, with bookings to Argentina, Peru, Chile and Ecuador on the rise. 

Expedition travel is part of the appeal, from Antarctic sailings departing Ushuaia, Argentina, to voyages through Ecuador’s Galápagos Islands. In Peru, small-group touring can bring together Lima’s dining scene, the Sacred Valley and Machu Picchu, giving our clients several reasons to make the journey. 

“Once a client has decided to travel that far for Antarctica, places like Chile feel like an easy add-on,” says Silvi Pereira from Travel Associates Norwood in Adelaide. “And if Peru or Brazil has been on their list for years, we can look at making it all part of the same holiday seamlessly.” 

“A significant birthday, retirement or anniversary is changing from a small family celebration at home to a holiday the whole family takes together,” says Louise Kinkead from Kinkead & James Travel Associates in Newcastle. 

With so much still on their lists, our advisors are seeing more clients use these occasions to finally book the trip they’ve always meant to take, and to invite family and friends along. 

“Clients have seen how quickly plans can change, and there’s less appetite for saving the big trip for later. A milestone gives the family the perfect excuse to get together - and come home with memories they’ll share for years.” 

Fiji, Italy, Bali and Japan are the destinations our advisors are seeing most often for milestone family holidays in 2027.

Premium cabins are familiar territory for our clients, but for 2027 our advisors are reporting more specific requests around aircraft, seat layouts, privacy and dining, with some clients considering different routes to experience a particular cabin. 

“Clients who have flown business class for years are curious about what else is out there,” says Thomas Sfyrios from Lewis & Turner Travel Associates in Adelaide. “They might have a favourite airline, but a particular cabin or a new onboard experience has sparked an idea to try something different.” 

Health assessments, screenings and a doctor’s program are finding their way into the luxury retreat - a trend our advisors expect to grow in 2027. 

At RAKxa, outside Bangkok, every stay begins with diagnostics at the VitalLife clinic. Kamalaya on Koh Samui, a wellness fixture for 20 years, has added a Longevity House with health assessments and screenings. In Europe, Lanserhof Sylt in Germany and SHA in Spain pair the medical check-up with a longer stay. 

“Clients used to book a retreat to switch off for a week. Now they want to come home knowing something - their results, where they stand, what to do next. The spa treatments, relaxation, and time out from their busy schedules are still part of it, but it’s no longer the only reason they’re going,” says Nicole Fordyce from Yee & Turner Travel Associates in Brisbane.