Hotel L'Orologio Florence, Italy

Hotel L'Orologio Florence is a distinguished 4-star establishment overlooking Piazza Santa Maria Novella, one of Florence's most beautiful and historic squares. Situated in the true heart of the city, it is just moments away from iconic landmarks such as the Duomo and Ponte Vecchio. This elegant and contemporary hotel boasts unique themed décor, meticulously inspired by the magical world of “haute horlogerie” (the art of creating exceptional, high-end watches in French). Each floor pays homage to a renowned luxury wristwatch maison, including Rolex, Vacheron-Constantin, and Patek Philippe. The rooms are furnished with refined elegance, featuring quality materials, marble bathrooms, and intriguing details such as door handles shaped like watch hands and sink taps resembling watch-winding crowns.
 

The breakfast room, located on the 4th floor within an authentic Renaissance loggia, offers breathtaking views of the basilica. On the ground floor, the lounge bar provides a welcoming setting for drinks or light meals throughout the day. Complete with a meeting room and a fitness area, Hotel L'Orologio is an ideal choice for a discerning luxury or business traveller, as well as for those seeking a truly unique experience. 

Hotel L’Orologio stands out due to its unmistakable character and sophisticated thematic concept, which is entirely inspired by the world of “haute horlogerie”. Every design element, from the watch-themed décor to the bespoke furnishings, reflects the passion of the owner, Sandro Fratini, who is one of the world’s foremost vintage watch collectors. Located in Piazza Santa Maria Novella, the hotel offers elegant rooms and suites with distinctive details like leather headboards, dark wood finishes, and photographs of iconic timepieces. Additionally, it features a panoramic breakfast room with views over the square and the basilica, and a cosy bar and lounge for light lunches, refined bites, and signature cocktails. 

Hotel L'Orologio Florence is perfect for discerning travellers who appreciate a stay that combines exceptional design, authenticity, and cultural richness. It appeals to a diverse range of guests, including couples, solo travellers, business professionals, and families. Guests particularly value the sophisticated interiors, the central yet peaceful location, and the attentive service. Culture enthusiasts will appreciate the easy access to Florence’s art, architecture, and history, while design aficionados will be drawn to the hotel’s unique watch-inspired concept. Business travellers will benefit from the comfort and proximity to key landmarks and transport, and couples and those celebrating special occasions will find the romantic atmosphere and personalised touches particularly appealing. Families will discover spacious rooms and a welcoming environment in the heart of the city, with convenient access to attractions suitable for all ages. 

The hotel offers a total of 60 rooms and suites. The room types include: Superior Room, Deluxe Room, Deluxe Room with view, Junior Suite, Duplex Suite, Suite, Honeymoon Suite, Premium Suite Acciaio, and Family Room. All rooms are well-equipped with a courtesy set, automatic air conditioning and heating, a hairdryer, a safe, a mini-bar, an LCD colour TV with satellite channels, a direct phone, a marble bathroom, a vanity mirror, slippers, a boiling kettle with tea, free Wi-Fi, and ironing services and facilities.